In fact, it’s even a bit more exciting as it could potentially be the start of a brand new exciting live service franchise, something Xbox players have needed since Sea of Thieves. As such, Redfall being a stinker hurts Xbox even further, as this is the biggest first-party game to be associated with Microsoft’s developer and publisher purchasing spree so far.Īlthough ZeniMax Media operates independently under Microsoft, to general audiences, Redfall will hold the same weight as an Xbox Game Studios exclusive like Gears 5. The game has appeared at most Xbox showcases since its announcement, has constantly been pushed in Xbox’s social media and Game Pass advertising, and was even delayed by a year to improve its quality. While Redfall was in development prior to the acquisition of ZeniMax Media, it wasn’t revealed until E3 2021, making it the first new ZeniMax game Xbox has marketed as its own. Bethesda Game Studios and Xbox can no longer afford to mess up the launch of Starfield. There are other games like Hi-Fi Rush and Forza Motorsport, but none are as critically vital on as big of a scale as Starfield. As a AAA game from ZeniMax Media’s premier studio, the successor to The Elder Scrolls and Fallout, and Xbox’s biggest exclusive since Halo Infinite, Starfield needs to unequivocally succeed in most metrics to save Xbox.
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